BCA Names Jack Cronin XEPRS, XEPE PD; Dwayne Taylor Dir./Digital Media Marketing
January 12, 2012 at 4:40 PM (PT)
BROADCAST COMPANY OF THE AMERICAS (BCA) has upped station veteran JACK CRONIN to PD of Sports XEPRS-A (XX 1090) and Sports XEPE-A (ESPN RADIO 1700)/SAN DIEGO, effective immediately. In addition, BCA has appointed DWAYNE TAYLOR as Dir./Marketing - Digital Media, where he will oversee the Marketing, Promotions and the Digital Media departments of BCA's SAN DIEGO cluster.
VP/GM TEX MEYER said of CRONIN, "JACK’s proven track record, professionalism, work ethic and attitude came into play with this decision." Programming/OM MIKE SHEPARD will continue to oversee the programming and operations of all the BCA Stations.
"JACK has been one of the best-kept secrets in spoken word programming," SHEPARD said. "He’s intelligent, tenacious, creative and has a killer instinct. I’m excited to be working with JACK as we take XX 1090 to the next level."
"I am very honored to be part of the XX 1090 legacy here in SAN DIEGO," CRONIN said. "There is a great foundation in place at both XX 1090 and ESPN Radio 1700, and I look forward to the opportunity to help us build into the future."
MEYER added, "Adding DWAYNE TAYLOR to XX 1090, THE WALRUS 105.7 and 1700 ESPN shows our commitment to growth in digital, revenue and ratings in SAN DIEGO."
"DWAYNE is among the very best and brightest when it comes to marketing professionals in our business," SHEPARD said. "His broad expertise and background in promotion, marketing, NTR, programming and digital initiatives makes him the perfect fit for this position."
"I'm thrilled to be joining the Radio SAN DIEGO/BCA Team!" TAYLOR added. "The opportunity to work with such a talented and forward thinking group of professionals is exciting. I look forward to contributing daily. I appreciate of the opportunity in one of AMERICA’s great cities."