Mark Ramsey: What Do Radio And YouTube Have In Common?
January 13, 2012 at 3:50 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY is all about "content" in his latest blog.
In it, he writes, "The title of the piece in USA TODAY says it all: 'YOUTUBE spends $100 million to redefine TV.' Beginning this month, YOUTUBE is gambling $100 million that by seeding professional production firms such as YOUNG HOLLYWOOD -- whose slate of YOUTUBE-only programming premieres MONDAY -- it will draw more eyeballs for longer viewing sessions.
"YOUTUBE is a massive distribution channel, but not a creator of content. So what to do? How about invest in content creation! And so they are. And name brand content-creators are falling all over themselves to get a shot at the YOUTUBE distribution platform because they understand what some of us in radio too often take for granted: Broad distribution is scarce, precious and essential.
"YOUTUBE has it. So does radio. And if maintaining relevance in the wake of the fast-multiplying choices for advertisers is the goal, you had better invest in content."
Read the full posting here.