John Sykes Named Pres. Of Clear Channel's New Entertainment Enterprises Unit
January 17, 2012 at 6:39 AM (PT)
On FRIDAY (NET NEWS 1/13), CLEAR CHANNEL RADIO changed its name to CLEAR CHANNEL MEDIA AND ENTERTAINMENT to "better reflect the evolution of its business." Now, looking to grow beyond radio, the company has added entertainment industry veteran JOHN SYKES to lead a push into TV, digital and live events.
SYKES has played leadership roles at a number of major brands across the music, entertainment and media spectrum, including President of VH1, President of Network Development for MTV NETWORKS, CEO of INFINITY BROADCASTING (now CBS RADIO), President of CHAMPION ENTERTAINMENT, President of CHRYSALIS RECORDS and as an agent at the CREATIVE ARTISTS AGENCY (CAA). He was also a core member of the original team that created MTV.
"JOHN's experience and relationships in so many sectors of the entertainment and media business make him the perfect choice to lead this new initiative," said CLEAR CHANNEL CEO BOB PITTMAN. "He has one of the most diverse entertainment careers -- from being on the original team that created MTV to re-launching VH1, managing major music artists, running a significant radio group and even being a HOLLYWOOD agent -- as well as a track record of working with talent and entertainment properties in innovative new ways. In this role, he's perfectly positioned to create new assets and increased value for our advertisers and strategic partners, using both our unparalleled reach and the creativity of our people at the local, national and international levels."
"CLEAR CHANNEL has a unique relationship with our audiences, who have a deep loyalty to our brands and trust us to bring them innovative and creative media and entertainment experiences," said SYKES. "I'm looking forward to working with the impressive teams across the company to tap CLEAR CHANNEL’s unique marketing and promotional capabilities across a variety of media and platforms to serve our consumers, the music industry, advertisers and our key strategic partners in additional and meaningful ways."