EA Introduces Katy Perry To The Sims
January 17, 2012 at 2:04 PM (PT)
Videogame maker ELECTRONIC ARTS INC. has initiated an extensive and exclusive creative collaboration between KATY PERRY and THE SIMS videogame. The SIMS STUDIO plans to develop multiple games within THE SIMS franchise featuring special KATY PERRY-themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in MARCH 2012. KATY PERRY will also be featured in all-new advertising and marketing campaigns for the brand.
"Today marks the start of the most integrated and exciting collaboration with any artist in the history of THE SIMS," EA Worldwide Executive of Music STEVE SCHNUR said. "KATY PERRY has been a fan of THE SIMS for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in THE SIMS 2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with KATY and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand."
"I love how you're able to play out different stories through your SIMS characters -- giving them different careers and watching them succeed," PERRY said. "It’s cool to see the SIMS’ stage performances in The SIMS 3 Showtime decked out just like my CALIFORNIA Dreams Tour -- even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!"