Merge Focuses On Social Smack: 'My Bad' Doesn't Cut It
January 18, 2012 at 6:10 AM (PT)
In this week's MERGE, JACOBS MEDIA Dir./Digital & Social Strategies LORI LEWIS looks at how the NFL Playoffs on FACEBOOK and TWITTER have been a hot bed of bad behavior.
LEWIS says, "While there's no disputing the importance and the power of free speech, there's also no arguing the notion that brands and/or people can lose big when they display combative and/or inappropriate behavior.
"Replying 'My bad' is no longer sufficient. People expect more from business and celebrity types -- including radio personalities -- and they should. Just because you're typing something and not saying it to someone's face does not make it any less social -- or offensive."
Get your social manners on, with MERGE.