Katz Marketing Links With USA TouchPoints
January 18, 2012 at 10:57 AM (PT)
KATZ MARKETING SOLUTIONS has consummated a new agreement with USA TouchPoints, the syndicated research product to track consumer behavior and media consumption. Developed by the MEDIA BEHAVIOR INSTITUTE, USA TouchPoints captures every aspect of a consumer’s day in half-hour increments, providing cross-platform, consumer-centric data. One of the first media sales organizations to sign on with USA TouchPoints, KATZ will use the new data to assist clients to leverage the power of radio to drive sales and attain their marketing objectives.
"USA TouchPoints gives us unique insights into the wide range of contexts in which people listen to radio," Katz Marketing Solutions Pres. Pres. BOB MCCURDY said. "USA TouchPoints will enable us to better communicate the important role radio plays in people’s daily lives as well as understanding how and when they use the medium and their mindset while doing so. With so many media options available to advertisers, it is critical that marketers have a clear understanding of each medium’s role and position within the media universe. USA TouchPoints will assist us in more effectively communicating radio’s unique contribution to ad campaigns."
"KATZ MARKETING SOLUTIONS has been a very forward-looking and creative user of research and we are delighted that they will be applying the power of USA TouchPoints to further the fortunes of the radio industry," MEDIA BEHAVIOR INSTITUTE CEO JIM SPAETH said