WKRS/Waukegan, IL Plans Flip To Spanish Sports
January 19, 2012 at 4:14 AM (PT)
NEXTMEDIA Talk WKRS-A/WAUKEGAN is flipping to Spanish Sports using ESPN DEPORTES RADIO. The change, first reported by TIME OUT CHICAGO's ROBERT FEDER, is scheduled for FEBRUARY 1st.
A statement from GM KARL WERTZLER quoted in the CHICAGO SUN-TIMES read, "The ESPN brand reaches the heart of the Hispanic male demographic of 21-49. With compelling 24-hour sports talk in Spanish language, ESPN DEPORTES 1220 fills a need in LAKE COUNTY that has been growing over the last decade."