CBS Battles Merlin Over '22 Minutes' Slogan
January 19, 2012 at 3:18 PM (PT)
CBS RADIO has served up a cease-and-desist letter to MERLIN MEDIA over MERLIN News WEMP (FM NEWS 101.9)/NEW YORK using a variant on crosstown CBS News WINS-A's trademarked slogan "You give us 22 minutes, we'll give you the world."
MERLIN has been airing a promo in which a voice says it doesn't have 22 minutes, followed by the slogan "Give us 10 minutes, we'll give you the world." The letter, from attorney ROBERT PENCHINA, gave MERLIN until TODAY to comply.
The NEW YORK DAILY NEWS' DAVID HINCKLEY reports that MERLIN appeared to pull the promo from the air TODAY, using "10 minutes of nonstop news" instead.