Mike Shepard Named Pinnacle Media Worldwide VP/Client Strategies
May 25, 2006 at 10:44 AM (PT)
PINNACLE MEDIA WORLDWIDE (PMW) has named MIKE SHEPARD of SHEPARD MEDIA the company's VP/Client Strategies, effective immediately.
Said SHEPARD, "PINNACLE MEDIA has quickly developed into the most dynamic, client oriented media research company in the world and this was such a natural synergy. I always admired how BOB designed a company chock full of experienced programmers who love research. Now, we can build upon that with an equally strong perceptual/strategic division, for full service domestically and alongside PINNACLE VP/International KEN BENSON."
Added PMW Pres./CEO BOB LAWRENCE, "The PINNACLE brand is already known for providing the most cutting edge, tactical research in the industry, including our new Online Music Test unveiled earlier this week. MIKE brings an incredible, strategic dimension to the PINNACLE team. We pride our company on services that are developed for programmers by programmers. SHEP is not only the best when it comes to developing perceptual studies and strategic plans for radio, he is one of the most talented programmers and marketers, on the planet."
Reach MIKE at (619) 596-9002 or firstname.lastname@example.org.