Media Monitors: Romney Out-Airs Gingrich In Florida
January 30, 2012 at 5:14 PM (PT)
In a just-release study by MEDIA MONITORS on political advertising in FLORIDA leading up to TOMORROW's primary, NEWT GINGRICH made his presence felt on radio more often that chief rival MITT ROMNEY. However, ROMNEY's dominance of ads on TV and cable TV -- through the candidate's campaigns and sympathetic Super-PACS -- far exceeded GINGRICH, resulting in ROMNEY's huge advantage of advertising exposure.
Using data in JACKSONVILLE, MIAMI, ORLANDO, TAMPA and WEST PALM BEACH for Radio, Cable and TV -- including FT. MYERS for Radio. MEDIA MONITORS counted the spots airing from JANUARY 1st to the morning of JANUARY 30th and discovered the following:
* On radio, ROMNEY's campaign aired 2,196 spots, while GINGRICH ran 492 spots. However, about 3,300 pro-GINGRICH/anti-ROMNEY Super-PAC spots aired, compared to 234 pro-ROMNEY Super-PAC spots.
* However, pro-ROMNEY and anti-GINGRICH spots outnumbered his main rival's advertising by 5-1 and sometimes more, depending on the medium. All told, GINGRICH aired 6,094 spots for his candidacy, while ROMNEY offered 14.135 spots