Music Choice Is Rebranded As 'MC'
January 31, 2012 at 7:56 AM (PT)
MUSIC CHOICE, the video and music network, will embark on a new brand strategy of "Living Music" complete with new logo. Starting TODAY (1/31), consumers of the national music service will see the new mark on all products including Music Channels, Video On Demand, SWRV and online properties.
"2012 will be a big year for us at MC and this is just the start of delivering a more immersive, engaging and personal music experience to our 50 million-plus fans," stated COO CHRISTINA TANCREDI. "MC symbolizes the role music plays in our lives, not just what format to listen to. It is about the emotional connection consumers want to their favorite artists. MC gives music fans the opportunity to create that experience whether listening to our music channels, watching On Demand videos or interacting with SWRV. This year we plan to roll out more product features that will allow consumers to enjoy music not only on their TV, but wherever they go!"