WCAR/Detroit Flipping To Sports With ESPN Radio
January 31, 2012 at 11:55 AM (PT)
BIRACH BROADCASTING is flipping Talk WCAR-A/LIVONIA-DETROIT to Sports using ESPN RADIO, starting WEDNESDAY (2/1). The move marks the return of ESPN RADIO to the market for the first time since it was dropped by CBS RADIO's then-Sports WXYT-A (now Talk) in SEPTEMBER 2007.
"DETROIT is nationally recognized as one of the top-three sports towns in AMERICA, and we are ecstatic to bring the full force of the ESPN brand to DETROIT's loyal sports fans," said SIMA BIRACH JR. "In addition to local programming which features some of DETROIT's iconic sports figures, we're confident we'll serve our listeners with the content they've been longing for."
"ESPN RADIO is pleased to partner with BIRACH BROADCASTING to serve DETROIT sports fans, among the most passionate in the country," said SVP, Affiliate Sales SEAN BREEN. "WCAR-1090's vision mirrors ESPN's in providing listeners with the most comprehensive coverage of the national and local daily sports scene. We are eager to bring MIKE & MIKE, COLIN COWHERD and SCOTT VAN PELT to the great sports marketplace of DETROIT."