What Radio Can Takeaway From Super Bowl 2012
February 1, 2012 at 3:49 AM (PT)
As LORI LEWIS, JACOBS MEDIA Dir./Digital and Social Strategies writes in this week's "Merge" column, all research done today points to the fact that people are glued to their mobile phones, laptops and of course, FACEBOOK. So, why not give fans that "behind the curtain" feel they enjoy so much on the channels they say they "can’t live without?"
An INDIANAPOLIS-based company is doing just that to elevate the fans experience with the "Big Game" in INDY this SUNDAY and there's plenty of takeaways of why radio should take notes of this first-ever "social media command center."
LEWIS writes, "Why not make annual events even more special by talking with (and even surprising) your fans in real-time on their preferred platforms. It's a bigger deal than you may realize. The more you consider that these platforms are simply tools, and that the relationships that you build are what's key, the closer you are to ensuring the long-term health of your brand, which ultimately lends to the bottom line."
Read this week's "Merge" here.