Think Televisual Network To Be Launched By Steven Saslow, Lee Abrams And Brandon Davis
February 1, 2012 at 12:16 PM (PT)
THINK TELEVISUAL NETWORK looks to "elevate the television news playbook into the digital age with a radical reinvention of the way news and information is produced and delivered." A self-funded, joint venture from communications industry innovators STEVEN SASLOW, LEE ABRAMS and BRANDON DAVIS, THINK is designed to present one unified televisual news experience across every device category.
"THINK will be to digital what CNN was to cable in its inception, but with content created for the way people are receiving information in a device-driven age," said SASLOW. "TV used to be the only place with enough bandwidth to view film and video, but now people can access things digitally, and immediately, everywhere. TV news presentation, however, hasn’t been updated since the mid-1980s -- we're committed to changing that. THINK programming will be compatible with the full range of digital screens that people use, and for the changing realities of how people are consuming media in 2012 and beyond."
"News and information is what is steering our 21st century AMERICA, the equivalent of what rock ‘n roll was forty years ago," observes ABRAMS. "THINK will merge this passion for information, knowledge and insight with the revolution in technology to create an interactive multimedia experience that will redefine how people are informed and enlightened."