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Carleton College Station Nixes iHeartradio Offer
February 6, 2012 at 4:46 AM (PT)
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CARLETON COLLEGE campus newspaper THE CARLETONIAN's story on the refusal by noncommercial KRLX/NORTHFIELD, MN to take an offer to be carried on CLEAR CHANNEL's iHEARTRADIO is headlined "KRLS refuses to 'sell out,'" and the article gives some background on the terms CLEAR CHANNEL is getting for putting college and noncommercial stations on the online streaming service.
KRLX student Station Manager DANNY NATHAN told the paper's MIKE SOBASKI that CLEAR CHANNEL offered streaming equipment in exchange for carrying the station on the app, but that CLEAR CHANNEL would retain ownership of the equipment and could pull it away at any time, and KRLX would be responsible for maintaining the equipment at its own expense. KRLX student board member BENJAMIN SOMOGYI added that "the only benefit for signing up with CLEAR CHANNEL would be a $2,000 piece of equipment that we could easily purchase. It would be a loss of independence for no benefit."
"They weren't asking us to change our programming," NATHAN added, "but we could no longer claim to be a fully independent, student-run, college- owned radio station ... Obviously it would be great to get free stuff, but all of the baggage that comes along with that free stuff was not worth it to us. It comes down to the fact that we can do this ourselves, we should do this ourselves, and we'll be better if we do it ourselves."
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