Media Monitors: Pro-Gingrich Spots Led Ad Buying In MN, MO, CO
February 8, 2012 at 3:59 AM (PT)
RICK SANTORUM's sweep of TUESDAY's caucuses and primaries wasn't a reflection of ad spending, based on MEDIA MONITORS' research of spot buying for the three states.
Combined candidate and Super PAC spending showed that RON PAUL led MINNESOTA ad buying (based on the MINNEAPOLIS market) with 355 combined spots backing him, mostly on cable and broadcast TV, with pro-NEWT GINGRICH spots second at 242 and pro-SANTORUM spots third with 168. MITT ROMNEY's forces had 150 spots in the market. Based solely on radio, pro-GINGRICH spots were well in front, trailed by pro-PAUL and pro-ROMNEY with pro-SANTORUM measured at zero.
For the MISSOURI market, based on spending in ST. LOUIS and KANSAS CITY, GINGRICH led ad spending with 572 spots (522 radio, 50 cable). None of the other candidates or Super PACs bought much time of any kind, with pro-ROMNEY ads including 5 on radio and 12 on cable; PAUL bought just 6 cable spots and SANTORUM, the ultimate winner, again didn't show up in the numbers.
In COLORADO (DENVER), GINGRICH's Super PAC bought 219 radio spots and 19 cable spots, while 76 pro-SANTORUM spots aired on cable with no radio component. 36 pro-ROMNEY spots totaled 36 on radio and 8 on cable.