Katz Inks Deal With HipCricket
May 30, 2006 at 7:47 AM (PT)
Wireless marketing provider HIPCRICKET will now provide wireless marketing expertise and solutions for KATZ RADIO GROUP. The partnership will allow KATZ to provide their client radio stations with wireless marketing opportunities, including the ability to deliver electronic media to mobile phone audiences.
“This is an exciting opportunity for us to offer the very latest mobile marketing technology to our clients and customers. We can now enable our radio clients to become fully interactive with listeners while advertisers will benefit from a new media channel for marketing and cross channel promotion," said KATZ RADIO GROUP President STEVE SHAW.