Clear Channel Creates Promotional Campaigns For NBC Shows
February 13, 2012 at 6:25 AM (PT)
To support the return of the vocal competition series THE VOICE and the new drama series SMASH, NBC has partnered with CLEAR CHANNEL MEDIA AND ENTERTAINMENT to create exclusive media campaigns.
To promote the premieres of both shows, NBC conducted a national sweepstakes for a chance to win the ultimate BROADWAY experience or a trip to THE VOICE finale that ran across multiple formats. The campaigns also included interviews with key cast members from THE VOICE and SMASH across 360 CLEAR CHANNEL MEDIA AND ENTERTAINMENT stations, as well as 120-second segments highlighting different stories and cast members from the shows.
"CLEAR CHANNEL's extraordinary national reach and unmatched local impact helped propel the success of both shows' premieres to unprecedented levels," said NBC VP/Media KEN GRAYSON. "Through CLEAR CHANNEL's creative integration and deep presence in local markets, we were able to reach our viewers in an interactive and unique way."
"Partnering with NBC to create these unique integrated campaigns was a great way to demonstrate CLEAR CHANNEL MEDIA AND ENTERTAINMENT's powerful platforms," said CCME Pres./CEO JOHN HOGAN. "NBC worked with us to think in innovative ways to drive major success for their programming, and we look forward to working with them again to develop even more creative campaigns for television series in the future."