Abacast Announces Release of Cloud-Based Digital Radio System
February 16, 2012 at 3:51 AM (PT)
ABACAST has released the cloud-based "Clarity Digital Radio System," which it calls "a state-of-the-art ad insertion and trafficking platform."
"CLARITY is a breakthrough release that provides our customers with the key benefits of cloud computing including reduced costs, easy and fast deployment, and automatic updates," said ABACAST CEO ROB GREEN. "The use of a cloud-based platform will enable ABACAST to quickly and continuously provide incremental value to our customers by focusing almost entirely on new features and functionality."
"CLARITY's unique functionality enables radio groups to maximize ad insertions based on customizable parameters," noted TARGETSPOT CEO EYAL GOLDWERGER. "As a result, this produces more digitally-driven revenue. This is critical as the industry continues to determine how to best leverage the rapidly growing digital audio audience and monetize digital audio content."