Roger Mincheff Named President Of Myspace Entertainment
February 16, 2012 at 5:49 AM (PT)
MYSPACE has tapped ROGER MINCHEFF to lead MYSPACE ENTERTAINMENT as President. MYSPACE ENTERTAINMENT will be MYSPACE's internal production and entertainment division responsible for original programming and content.
"ROGER is the perfect choice to launch MYSPACE ENTERTAINMENT. In a short period of time ROGER's brought major brands to MYSPACE and is on his way to creating a slate of engaging and relevant content for the online community," said MYSPACE CEO TIM VANDERHOOK. "ROGER's impressive track record at FOX speaks for itself, and his addition to our growing leadership team continues to build strong and positive momentum for MYSPACE."
"As a proven discovery platform, MYSPACE has the ability to tap into the best up-and-coming talent, as well as distribute content to millions of viewers seeking fresh entertainment," said MINCHEFF. "People are looking to discover the next big thing -- and brands like FOX and KIA have a track-record for connecting with that audience, so the opportunity for MYSPACE ENTERTAINMENT to bridge this gap is huge."