WIYY Launches Mobcast At Night
February 27, 2012 at 9:49 AM (PT)
HEARST Active Rocker WIYY (98ROCK)/BALTIMORE has added a new listener-controlled show called MOBCAST to nights. The new show will be request-driven and hosted by listeners.
DAVE HILL tells ALL ACCESS, “The idea is simple. Give the radio back to the listener. The goal is to make the listener the jock. I am not just talking ‘This is JOE I want to hear PEARL JAM.’ I’m looking for “Hey, this is JOE vote for PEARL JAM right now at 98online.com … I joined the Mob.” HILL adds, “The LDR for interacting via our website at www.98online.com and RADIOVOODOO and a full-time producer in the studio is giving us heavy phones.”