Alternative Format Returning To Idaho
February 27, 2012 at 2:00 PM (PT)
RICH BROADCASTING's KRXK-A/IDAHO FALLS, ID is planning to launch an Alternative station as "RADIOPANDEMIC" on MARCH 1st under JOSH TIELOR, who formerly programmed now-defunct crosstown GAPWEST BROADCASTING Alternative KEGE (92.1 THE EDGE). The statIon previously aired ESPN RADIO and has been dark since last OCTOBER.
TIELOR said, "RADIOPANDEMIC is a current-heavy Alternative rock radio station that is delivered over the air, BUT with the primary focus being on the website, streaming and mobile app delivery and not the over-the-air signal. This approach makes it available worldwide and puts it into contention with the fine folks at PANDORA, SLACKER, SIRIUSXM and the like.
"RADIOPANDEMIC is designed to be everything commercial radio is not. For example, RADIOPANDEMIC features nearly a full hour of commercial-free music. The station will sell only 15 and 30-second spots ensuring that the music is the focus and tune-out factor is minimal. RADIOPANDEMIC will launch with a fresh website, a ridiculous streaming audio feed, and both iPHONE and ANDROID apps."
You can reach TIELOR at firstname.lastname@example.org, (208) 524-5900.