Arbitron PPMs Show KTRH/Houston Jump For Enron Verdict Coverage
May 31, 2006 at 8:27 AM (PT)
ARBITRON's latest demonstration of the effect of its Portable People Meter shows a jump in listening to CLEAR CHANNEL Talk KTRH-A/HOUSTON when the ENRON jury returned its guilty verdict against KENNETH LAY and JEFFREY SKILLING.
Compared to the previous three THURSDAYs, last THURSDAY's audience was significantly higher, with the number peaking at 11a when the verdict was read, almost doubling from the previous 15 minutes and almost triple the previous three weeks' audience for the 11-11:15a (CT) slot. The numbers are being touted by ARBITRON as demonstrating how the PPM can measure listening to special event coverage.