Auto Industry Focusing On 'Devices And Ways To Connect Them'
February 28, 2012 at 3:53 AM (PT)
"Nearly 40% of smartphone owners have used their device to listen to a streaming music service while in their car," notes JENNIFER LANE's blog AUDIO4CAST. LANE cites data from NPD GROUP, noting "devices and ways to connect them have become a serious focus for the auto industry; 79% of car owners are using a digital device in their cars."
For those worried that streaming will replace radio listening, findings don't find that to be the case -- so far. NPD's BEN ARNOLD told the blog "it appears at this point that streaming in the car is used to supplement listening to traditional radio, with 73% of drivers report still using their FM radio 'always' or 'most of the time' during car trips while more than half (57%) of vehicle owners say a CD player is vital in their decision to buy a car stereo or entertainment system."
"The key is for auto makers and traditional audio manufacturers to facilitate consumer use of connected devices in the vehicle, allowing content from the smartphone, tablet, or digital media player to easily stream or be controlled through the deck mounted in the dashboard," said ARNOLD "We're only going to see greater consumer attachment to social media, streaming audio and video, and other services as content options grow."