TuneIn Adds U.K.'s talkSPORT
February 29, 2012 at 7:32 AM (PT)
UTV national U.K. Sports station talkSPORT as been added to the TUNEIN streaming service and smartphone app under a new partnership deal. The deal includes cooperation on what the companies described as "various marketing and advertising initiatives."
"We are pleased to become TUNEIN's first strategic content partner in the U.K.," said talkSPORT Dir./Strategy JIMMY BUCKLAND. "This partnership builds on our strategy to grow the talkSPORT brand both in the U.K. and around the world, allowing us to reach out to new listeners with our award-winning lineup of presenters and live sport."
"By partnering with talkSPORT, we further enrich the sports fan's experience and provide access to some of the globe's top sports programming," said TUNEIN VP/Programming KEVIN STRALEY. "Through the addition of talkSPORT's deep sports coverage to our current offering of more than 50,000 stations, TUNEIN continues to deliver on the promise of offering the broadest listening experience in the world."