Learfield Sports, Fox Sports' Home Team Sports In Sales Pact
March 1, 2012 at 3:52 AM (PT)
LEARFIELD SPORTS and FOX SPORTS' HOME TEAM SPORTS division have inked a strategic partnership and sales alliance giving FOX's HOME TEAM SPORTS and BIG TEN NETWORK regional cable channels the opportunity to represent LEARFIELD's BIG TEN school advertising inventory. The schools include INDIANA, IOWA, MINNESOTA, NORTHWESTERN, PENN STATE, PURDUE and WISCONSIN.
“We’re certainly pleased to unveil what we consider to be a unique pairing of two exceptional organizations and look forward to taking it into the marketplace,” said HTS EVP KYLE SHERMAN.
“We all recognize our industry has evolved significantly, and it continues to do so at a rapid pace,” said LEAFIELD EVP/COO ANDY RAWLINGS. “We have to stay ahead of the curve and provide Corporate AMERICA with the best advantages and activation opportunities, which we are able to accomplish with this model and great partner in HTS.”
Brower Joins As Affiliate Rep
In addition, CUMULUS/ALBUQUERQUE Production Assistant/Promotions Assistant/reporter DANIELLE BROWER has joined LEARFIELD as an affiliate representative.