Mark Ramsey: Sirius XM Is Stealing Your Fans
March 1, 2012 at 3:52 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY writes in his latest blog, "It’s largely off the radar for most broadcasters but I have noticed something interesting in the past year or so. Satellite radio is getting more important to consumers."
"I do regular proprietary research studies for broadcasters all over America, and one of my basic measures is the 'favorite station' metric," RAMSEY continues. "For the many music stations I have conducted these studies for in markets large and small, the majority feature 'SIRIUS XM' as one of the top 12 'favorite stations or services' in the market."
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