AccuStream Finds Internet Music Radio And Track Play Hours Climb 50.5% in '11; Revenues Jump 64.3%
March 1, 2012 at 3:52 AM (PT)
Internet music radio and track play listening hours rose 50.5% in 2011 to over 1.3 billion monthly, while advertising and subscriptions advanced 64.3%, according to a sector analytics report issued by ACCUSTREAM RESEARCH. The report, "Internet Music Radio and Track Play Growth 2012 - 2014: Listening and Monetization Analysis," details how the market's forward momentum accelerated in 2010, delivered strong results in 2011 which continue unabated in 2012.
"For the first time, sector revenue growth outpaced that of radio and track play listening hours," notes the report. "The sector achieved $293.7 million in gross media spend (all format executions, including audio, video and display), with another $171.7 million in subscription revenue. The total market is forecast to rise 78% in 2012."
The mobile component to music and track play hours rose by 222% in 2011, accounting for 41% of the total. "In 2012, for example, non-PC listening on PANDORA's service is now 70% of the total, and 50% of SLACKER is mobile," wrote ACCUSTREAM.