Melbourne's MTR 1377 Flips Amid Rancor Between Partners
March 5, 2012 at 3:53 AM (PT)
The legal squabble between PACIFIC STAR BROADCASTING and MACQUARIE RADIO NETWORK over the fate of Talk 3MP (MTR 1377)/MELBOURNE has led to the station yanking the Talk format and flipping to Easy Listening as MyMP, reports the MELBOURNE HERALD SUN. The flip on THURSDAY followed MACQUARIE pulling its funding from the project, and PACIFIC STAR said that it considering legal action.
The partners had battled over the station using simulcast programming from MACQUARIE's Talk 2GB/SYDNEY and PACIFIC STAR tried, but failed, to obtain an injunction to block any simulcasting (NET NEWS 11/10/2011). The station employed local hosts STEVE PRICE and STEVE VIZARD along with the SYDNEY-based programming.