KMTT Introduces Two New Music Platforms
March 5, 2012 at 9:52 AM (PT)
ENTERCOM Classic Triple A KMTT (103.7 THE MOUNTAIN)/SEATTLE has announced the addition of two new music platforms to its listeners this morning. The station has extended the brand to include a New Music Discovery HD2 channel, MOUNTAIN2, and a website dedicated to the station’s heritage MOUNTAIN MUSIC LOUNGE sessions, MountainMusicLounge.com.
THE MOUNTAIN2-HD2 is designed for music fans that are looking for a wide variety of music discovery, from emerging artists on the music scene to established MOUNTAIN artists, and more. Listeners will find the new station three different ways: 103.7’s HD2 signal, streaming online at 1037themountain.com and on the station's mobile iPhone app.
MountainMusicLounge.com includes exclusive recordings from MOUNTAIN artists over the past 20 years compiled together for the first time ever. The website contains over 800 artist recordings and videos ranging from vintage DAVID BOWIE and ALLMAN BROTHERS sessions to private sets from GRAMMY AWARD-winning artists such as ADELE, DEATH CAB FOR CUTIE, COLDPLAY and ELVIS COSTELLO.
"For over 20 years, our world-class 103.7 THE MOUNTAIN has always strived to improve and reach further at giving our loyal fans what they want in a radio station," said KMTT PD MIKE KAPLAN. "The launch of these two exciting brand extensions only reinforces our goal of putting the listener first."