Steve Rivers Passes On
March 6, 2012 at 12:59 PM (PT)
ALL ACCESS is saddened to report the passing of legendary programmer STEVE RIVERS at 2p (ET) today.
STEVE passed away due to cardiac arrest, with his family by his side in FLORIDA, where was in an assisted living facility. Over the last few years RIVERS had been battling the effects of a number of strokes and related conditions.
His ex-wife MAUREEN RIVERS told ALL ACCESS, "Thank you for your prayers and support for STEVE and his family."
RIVERS had an amazing career, and had programmed such iconic stations as WAPE/JACKSONVILLE, KOPA/PHOENIX, KMEL/SAN FRANCISCO, WZOU, and WXKS/BOSTON, KIIS-FM/LOS ANGELES, and KBKS/SEATTLE, which was his last programming assignment.
He'd also held corporate posts as CBS RADIO VP/Programming, RADIO CENTRAL Sr. VP/Founding Partner, AM/FM Chief Programming Officer, as well as heading up programming efforts for CHANCELLOR MEDIA, EVERGREEN MEDIA, and PYRAMID BROADCASTING under RICHIE BALSBAUGH.
ALL ACCESS President & Publisher JOEL DENVER noted, "STEVE was a one-of-a-kind person. 'Kind person' being the two operative words. He mentored many and had a profound and positive effect on everyone he came in contact with -- and made an equally positive impact on radio, a business he truly loved. We will miss you very much."
Additional details, and word about a memorial service, soon.