Lori Lewis On Brands And Trouble With 'The A Word'
March 7, 2012 at 3:50 AM (PT)
Last week, JACOBS MEDIA Dir./Digital and Social Strategies and "MERGE" author LORI LEWIS spent an afternoon taking notes during FACEBOOK's first-ever "Marketing Conference."
In this week's MERGE, LORI talks about one of the key strategic building blocks that brands are missing if they want to make this social space an effective tool ... it’s "The A Word."
LEWIS says, "All of these new digital and social platforms brands have to operate with today are opportunity to step up and take advantage of serving and strengthening your company's assets. But if you're missing the basic fundamentals in building a 'social reputation,' you might just be wasting your time ... and your company's time."
So, what is "The A Word?" LORI shares it in MERGE.