KBJX Flips To 'EZ Rock 106.3'
March 9, 2012 at 3:59 AM (PT)
RICH BROADCASTING purchased three stations from PACIFIC EMPIRE COMMUNICATIONS, including Classic Hits KGTM (98.1 THE FALLS), Adult Hits KBJX (U TIMES 106.3”) and the currently-silent KRXK-A (1230)/IDAHO FALLS, ID. KBJX has since flipped to EZ ROCK 106.3, playing songs from artists like AMERICA, PHIL COLLINS, FLEETWOOD MAC and BILLY JOEL.
"We are excited to add this unique format to our cluster of stations," RICH BROADCASTING Market Manager DELYN HENDRICKS said "It is the perfect fit with our radio group. It will be the only station in the market that will be playing 50 minutes of easy rock hits from the '70s, '80s and '90s every hour."
KGTM is currently being simulcast with STAR 98.5, providing marketwide coverage of the Hot AC format.