NuVoodoo Debuts On All Access
March 12, 2012 at 11:40 AM (PT)
ALL ACCESS loves to bring you cutting edge content and information and we're proud to welcome NUVOODOO MEDIA, which kicks off their weekly series of articles with "Introduction: What We Did and How We Did It."
NUVOODOO is headed up by CAROLYN GILBERT, who began her research career started when she launched CRITICAL MASS MEDIA in the '80s, which she grew from two stations to over 700, serving every major broadcasting group. Eventually, CRITICAL MASS became an "in house" provider of services for the 1,200 CLEAR CHANNEL radio stations, and CAROLYN served as President.
Following a stint as EVP/Research and Inside Sales for TRIBUNE, CAROLYN teamed with partners MARC CHASE, LEIGH JACOBS and Mike O'CONOR to form NUVOODOO in 2010, providing innovative products that work within limited budgets and deliver results.
GILBERT told ALL ACCESS, "'Because that's the way we always do it,' has become a forbidden sentence. We invested in our industry and conducted a massive study of the people who use radio, what they think and how they live. We're excited to share everything we've learned with the industry we love, and grateful to ALL ACCESS for providing the platform to do it!"
Check out NUVOODOO RESEARCH here.