Radio Express Launches Radio Show In Mexico
March 12, 2012 at 1:37 PM (PT)
International radio programmer RADIO EXPRESS is teaming with FORD MOTOR COMPANY/MEXICO and its ad agency, MINDSHARE, to launch a new two-hour weekly radio show, "Tu Primera Vez presentado por Ford Ikon." The 13-week show, hosted by SERGIO MEJIA, will air SATURDAYS and SUNDAYS between noon and 4p in 35 radio markets in MEXICO, including RADIO EXPRESS' anchor station, DIGITAL 99.3/MEXICO CITY.
"Tu Primera Vez presentado por Ford Ikon" will air live performances and studio-recorded music and report on music festivals around the world, with a primary focus on MEXICO and LATIN AMERICA. "Tu Primera Vez represents a great step in the evolution of the traditional radio model by creating a seamless convergence of original, branded content for radio along with podcasting, streaming, social media integration and custom web development," RADIO EXPRESS VP/Production & Creative Services CHRISTIAN JONES said.
In addition, the show will include a promotion featuring an all-expense-paid trip for two persons from anywhere in MEXICO to the world famous COACHELLA VALLEY MUSIC AND ARTS FESTIVAL in INDIO, CA for its final weekend, APRIL 20th-22nd.