Lori Lewis Gives You A Peek Into Lady Gaga's Private Party
March 14, 2012 at 3:45 AM (PT)
Take a deep breath ... LittleMonsters.com is officially launched!
As reported here on ALL ACCESS (NET NEWS 1/27), The "Mother Monster" announced she was taking her strong social presence to unite her minions on one platform ... her own social network.
The private beta invites have started rolling out and JACOBS MEDIA Dir. /Digital And Social Strategies and MERGE author LORI LEWIS has taken the time to not just share what the site looks like but what brands can take away from this special relationship LADY GAGA continues to build with her fans.
LEWIS says, "Whether this works or not shouldn't be the talk of this platform. The fact that LADY GAGA embraces this digital and social space and her tone - how she uses the tools at her disposal to serve and strengthen the connection she has with her fans is the essential takeaway for any brand."
Understanding what it takes to build and sustain relationships is this week's MERGE.