ESPN Montana Signs On In Missoula, Great Falls And Helena Next
March 15, 2012 at 6:48 AM (PT)
MONTANA RADIO COMPANY has signed on the first of its three planned ESPN MONTANA affiliates using FM translators first in MISSOULA (K247BI) and and then in GREAT FALLS (K260AU) and HELENA (K234BY). BEN CATLEY is hosting a local morning show for the stations, with a common website for the three translators.
ESPN MONTANA project manager TUCKER SARGENT told the UNIVERSITY OF MONTANA's MONTANA KAIMIN independent student newspaper that "high school (sports) have been pretty much completely ignored everywhere in the country. Most other places with an ESPN station are in major markets that have professional and college teams that dominate the scene. And while we still think that the professional teams need to be talked about, the high school sports matter quite a bit and need to get reported on as well."