Billboard Adding Online Airplay To Top 100 Chart
March 14, 2012 at 5:38 PM (PT)
BILLBOARD magazine is adding online airplay data from music-streaming services such as SPOTIFY and RHAPSODY to the data that makes up its Hot 100 singles chart, the NEW YORK TIMES reports. On Thursday BILLBOARD will begin to publish a new chart, "On-Demand Songs," that ranks singles according to the number of times they were listened to on six Internet services -- SPOTIFY, RHAPSODY, MOG, SLACKER, MUVE MUSIC and RDIO. That data will then be folded into the Hot 100 chart, along with tallies of streams from sites like YAHOO, MYSPACE, GUVERA and AKOO.
"It’s so important that we are vigilant in recognizing a changing marketplace almost constantly these days," BILLBOARD Editorial Dir. BILL WERDE said. "When you look at these streaming subscription services, even in the last year, you really see how they have come of age and I just think the time is now to do this."
The new system gives more prominence to electronic dance music composers such as SKRILLEX, AVICII and M-83, whose online fame has yet to translate into airplay. "There is definitely a class of stars in the on-demand space that are driven more by buzz and word of mouth than radio," WERDE said. "SKRILLEX would be the king of this."
Predictably, DIGITALMUSIC.ORG Music Subscription Work Group members RHAPSODY and MUVE welcome the chart change. "Over the past 10 years, we at RHAPSODY have known that our customers have a voracious appetite for music that spreads far beyond the genres at the top of the charts, so it's great to see that this will finally be reflected in the Hot 100, RHAPSODY Head of Product and Content Managing JON MAPLES said. "The measurement of actual playback of music rather than only purchase is a fundamentally different way of thinking of charting and will better reflect the true popularity of artists and songs."
"MUVE MUSIC wants to thank BILLBOARD, NIELSEN and NARM’s digitalmusic.org for today’s milestone announcement," MUVE Sr. Dir./Product JOHN BOLTON said. "We are very excited about the ‘On-Demand Songs’ chart as well as the inclusion of this data in the BILLBOARD Hot 100. This is truly a defining moment for subscription music services. With over 500,000 subscribers, the MUVE MUSIC service generates over 260M plays per month. Users listen to 40 hours of music per month and download 300 songs per month. Given the extraordinary usage within the MUVE MUSIC service, it will undoubtedly make a real impact on the charts."