Mark Ramsey: Is Radio Just About Radio?
March 15, 2012 at 4:06 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY writes in his latest blog,, "MARK KASSOF wrote about some interesting research where he concluded that PANDORA 'is not just about radio' (NET NEWS 3/12). Of course PANDORA 'isn't just about radio,' but nor is radio 'just about radio'."
RAMSEY questions "Is it 'about radio' when your station monetizes a daily deals platform? Is it 'about radio' when local events turn a profit for your brand? Is it 'about radio' when you are monetizing your streams or videos or other digital content elements that live in on a platform other than 'radio'?"
He concludes, "it's never 'about radio.' It's always about consumers and your clients and how to gather them in each others' presence and in the presence of your brand."
Read the full blog here.