CMB 'Working Lunch' Scheduled For Wednesday
March 15, 2012 at 1:55 PM (PT)
CHRISTIAN MUSIC BROADCASTERS (CMB) will hold its third teleconference for CMB members next week on WEDNESDAY, MARCH 21st. The "working lunch" call will feature BRIAN WRIGHT of AUDIENCE DEVELOPMENT GROUP.
WRIGHT will discuss ARBITRON. He will clarify how to effectively read ARBITRON (PPM and Diary-based markets) and how stations can glean the most information and best apply it.
The call is scheduled for noon (ET) on MARCH 21st. Members will be sent conference call info and passcode before MONDAY, MARCH 19th. The conference will last 45 minutes with an opportunity for questions at the end of the session.
CMB's first two teleconferences were complimentary and open to all. The calls will now only be available as a CMB membership benefit and will be held on the third WEDNESDAY of each month.