Cumulus ' Huckabee Launch Gets Attention
March 19, 2012 at 4:17 AM (PT)
The pending launch of MIKE HUCKABEE's CUMULUS MEDIA NETWORKS show, now scheduled for an APRIL 9th debut, prompted a flurry of reports in the mainstream national press this weekend, with CUMULUS co-COO JOHN DICKEY telling the WALL STREET JOURNAL that while his stations would "honor" its contracts to carry PREMIERE NETWORKS' RUSH LIMBAUGH, he would not rule out switching to HUCKABEE in the future, adding, "we are in favor of eating our own cooking."
DICKEY also told REUTERS' PETER LAURIA that emails sent to stations promoting HUCKABEE as an apparent alternative to LIMBAUGH (without mentioning the latter's name) were "standatf operating procedure" and that "recent developments with RUSH have put some wind in our sails and accelerated our efforts" to sell HUCKABEE's show.
In response to the reports, PREMIERE issued a statement saying, "RUSH LIMBAUGH continues to be the No. 1 talk radio host in AMERICA," adding that all LIMBAUGH's long-term sponsors are still with the show and that HUCKABEE "is the latest in a long line of those who have attempted to compete with RUSH. We wish him the best with his new show."