Radha Subramanyam Named EVP/Sales And Marketing Research For CCM+E
March 19, 2012 at 6:44 AM (PT)
CLEAR CHANNEL has added consumer insights and media executive RADHA SUBRAMANYAM as EVP/Sales and Marketing Research. SUBRAMANYAM, who joins CLEAR CHANNEL from THE NIELSEN COMPANY, will report to CCM+E Chairman/CEO JOHN HOGAN.
"RADHA is recognized as an industry leader in consumer insights and research and I am excited to have her on our team," said HOGAN. "No other media company comes close to CLEAR CHANNEL's reach, scale and promotional power, and RADHA's expertise will elevate CLEAR CHANNEL's sales and marketing research capabilities to world-class levels. Consumer research, helping us to better understand the lifestyles of our listeners, what they want and expect from their listening experience and how they interact with our partners' products and services, has always been one of our company's key priorities, and RADHA will be instrumental in supporting our compelling story with accurate, credible data and information."
"Through its unparalleled assets and industry-leading reach and effectiveness, it's obvious CLEAR CHANNEL is a powerful marketing vehicle for advertisers and it's important that the company is able to truly understand consumer insights and be able to deliver credible data and analysis to advertisers," said SUBRAMANYAM. "I'm extremely pleased to be moving to this new, exciting role within CLEAR CHANNEL MEDIA AND ENTERTAINMENT and look forward to working with the team and providing them with ongoing, high-quality, audience analytics to support this company’s unique ability to reach consumers on a local and national level."