Katz 360 Launches New Unidos Digital Network
March 19, 2012 at 9:07 AM (PT)
KATZ 360 and UNIVISION RADIO will launch a new online audio platform, UNIDOS DIGITAL NETWORK.
"We are excited to pool our areas of expertise to launch this powerful new platform to the Hispanic ad community," said KATZ 360 Pres. BRIAN BENEDIK. "UNIDOS' impressive access to Hispanic consumers will complement and enhance any radio campaign, and will truly reach consumers through online and mobile channels. Research shows that the Hispanic population has the highest usage with listening to radio online and downloading music. And as the fastest growing population segment -- one out of every three Americans will be Hispanic by 2050 -- clearly this is an incredible opportunity to reach an exploding marketplace. The UNIDOS DIGITAL NETWORK is a powerful tool for delivering a valuable and expanding consumer segment."
The UNIDOS online sales team extends to eight offices nationwide, including ATLANTA, CHICAGO, DALLAS, LOS ANGELES, MIAMI, NEW YORK, SAN ANTONIO and SAN FRANCISCO.