Scarborough Study Reveals Baby Boomers Listen To AC, News-Talk And Classic Hits
March 21, 2012 at 5:22 AM (PT)
A new study from SCARBOROUGH reveals that Baby Boomers, making up 35% of the U.S. adult population, are living up to their "revolutionary legacy, showing the nation that their heyday is far from over by taking pleasure in life’s adventures."
Baby Boomers can be found reading national news (28%), making travel reservations (23%) and gaining medical services and information online (14%).
On the radio, Baby Boomers listen to Adult Contemporary (30%), News/Talk (28%) and Classic Hits (25%).
"Baby Boomers remain an essential demographic since they reap the rewards of having had long careers and no longer have young children to care for," says SCARBOROUGH EVP/Commercial Development BRIAN CONDON. "Baby Boomers represent a segment of the American population that has a thirst for adventure, and the financial freedom to explore that passion."