Katz 360 Signs Agreement With Audience Partners
March 21, 2012 at 7:09 AM (PT)
KATZ 360 has entered into a new strategic agreement with online advertising platform company AUDIENCE PARTNERS, and its subsidiary CAMPAIGNGRID, to deliver micro-targeting abilities to reach registered voters online.
"In this political cycle, advertisers and candidates are starting to appreciate the enormous value of targeting audiences online, which can capture incredibly effective results and near real-time, responsive flexibility," said KATZ 360 Pres. BRIAN BENEDIK. "Through our new agreement with AUDIENCE PARTNERS, we have added a powerful platform to drive revenue and deliver valuable voters. We can offer a completely data-driven campaign, which is the most efficient use of advertising dollars to reach the exact segmented audience an advertiser or candidate wants."
"This is a powerful complement to our KATZ offline TV and radio sales efforts within the political ad community," said KATZ RADIO GROUP VP/Political Sales PAT MCGEE. "Our collective ability at KATZ to provide reach, scale and micro-targeting to candidates is unprecedented."