Radio Disney's Reach Justifies Some Rewrites And Edits
March 22, 2012 at 3:47 AM (PT)
RADIO DISNEY Executive Dir./Music and Programming KELLY EDWARDS gets a nice write-up in THE NEW YORK DAILY NEWS, with the paper noting the network is appealing to an "increasingly sophisticated young audience with music squarely in the pop mainstream. With one difference."
"We don't play anything that would raise questions a mother or father driving their 10-year-old to school would feel uncomfortable answering," said EDWARDS. "If there's a song we think would fit for us, but it has something inappropriate for our audience, very often the artist and the label will either give us a clean edit that removes that part -- or rewrite the lyrics and re-record it for us."
THE NEWS notes HOT CHELLE RAE tweaked "I Like It Like That" and "Tonight Tonight" to versions suitable for RADIO DISNEY. "Other songs that were either redone or edited include the BLACK EYED PEAS' 'I Got a Feelin',' JASON DERULO's 'It Girl,' SEAN KINGSTON's 'Dumb Love,' TAIO CRUZ's 'Dynamite' and 'Higher' and WE THE KINGS' 'Heaven Can Wait' and 'Say You Like Me.'"
"Artists want to be part of what we’re doing," EDWARDS told THE NEWS. "They see the importance of reaching our audience. They come in for interviews, they do our countdown, they talk on the phone to our listeners. And they always leave smiling."