YouTube, Dell To Webcast Major Music Fests
March 26, 2012 at 3:27 PM (PT)
DELL is partnering with YOUTUBE to deliver live webcasts of this year’s four major music festivals: NEW ORLEANS JAZZ & HERITAGE FESTIVAL, BONNAROO, LOLLAPALOOZA and AUSTIN CITY LIMITS (ACL). The webcasts will also offer a unique connection to music’s biggest stars through multiple live channels, behind-the-scenes content and exclusive artist interviews.
"As a platform, YOUTUBE is committed to bringing original content and unique music experiences to fans, artists, and festivals in a way that benefits the entire music ecosystem," YOUTUBE global head of content ROBERT KYNCL said. "This live streaming partnership is an exciting example of our commitment to music and YOUTUBE is thrilled to join DELL in bringing four incredible festivals to the world’s largest stage and a diversity of music to fans worldwide."
"Enhancing the music experience for customers is what the collaboration with YOUTUBE is all about," DELL NORTH AMERICA Consumer VP MICHAEL TATELMAN said. "DELL has a long-standing tradition of supporting music lovers, and all of these festivals have their own cool, unique vibe framed by the music culture of each city. Now with DELL technology, we are able to share that special vibe with millions of music lovers around the world via concert live streams."