iHeartRadio To Keep Ads Off Custom Channels ... For Now
March 29, 2012 at 3:50 AM (PT)
CLEAR CHANNEL CEO BOB PITTMAN is keeping advertising off iHEARTRADIO for now, explaining that a consumer backlash against ads on PANDORA served as a "cautionary tale." PITTMAN told THE ASSOCIATED PRESS that "negative listener reaction to PANDORA's in-stream ads has convinced CLEAR CHANNEL that they are disruptive and annoying."
TWITTER and other social media sites have had numerous comments from listeners who detest the ads on PANDORA. "Some tweeters described the ads as mood-killers that made them want to stop listening," notes THE AP.
"There are a lot of negative comments about in-stream ads," PITTMAN said in the interview. "When you're in your music collection, you want to escape from the world. It's a completely different experience from traditional radio."
DIGITALMUSICNEWS.COM addressed this issue with an article titled, "PANDORA's Choking on Advertising. And It's Getting Worse..." Check it out here.
In NOVEMBER (NET NEWS 11/29/11), CLEAR CHANNEL RADIO announced that it would extend commercial-free programming on its iHEARTRADIO Custom Stations through APRIL 1st, 2012.
"The New iHEARTRADIO has exceeded our expectations -- and more importantly, those of our fans -- since it launched in SEPTEMBER at the iHEARTRADIO MUSIC FESTIVAL in LAS VEGAS. It offers our listeners everything they want from a digital radio service in one completely integrated, free experience," said CLEAR CHANNEL DIGITAL Pres. BRIAN LAKAMP in NOVEMBER. "Because custom stations are only a feature of the New iHEARTRADIO, we have the luxury of being able to extend our commercial-free custom stations till APRIL 1st, 2012."