KZBD Spokane Revamps Entire On-Air Lineup
March 29, 2012 at 12:00 PM (PT)
Changes took place this week at MAPLETON Top 40 KZBD (NOW 105.7)/SPOKANE, as the station has begun offering live programming 24/7. The new lineup kicked off today, according to PD TOBY HOWELL who told ALL ACCESS, "It became increasingly important to our company to put live and local talent on the air in SPOKANE for our listeners and advertisers to get the most out of the radio station."
Night jock B MEGA will now have to wake up around the time he used to go to sleep, as he has been tapped to host the MEGA MORNING SHOW. Alongside MEGA will be PROMO PAT, who joined the station last year. KENDRA ROHR has been hired as technical coordinator of the program.
MAPLETON VP/Programming MIKE SKOT said, "B MEGA has grown on this station and is now the fan favorite of not only the listeners but our clients as well. We searched all over the country for the right morning show and we found it in our own backyard. We couldn’t be happier." The MEGA MORNING SHOW will also be heard on their sister Top 40 stations in CHICO, CA and MEDFORD, OR.
New to middays is ANGELA BARNES, whose previous stops include CITADEL Rhythm KYWL (WILD 103.9) and QUEEN B Rhythm KEZE (WIRED 96.9). As with MEGA, she'll also be simulcast in CHICO and MEDFORD.
Afternoons stay the same with DJ KOWAX, who adjusts his hours to 3-7p. Lastly, nights will now be hosted by DJ ONE, a.k.a. JUSTIN MARTIN, whose previous stops include PROACTIVE Rhythm KQQB (LIVE 104.5)/SPOKANE. He has been at NOW 105.7 since the station started two years ago as a weekend talent. His program will be simulcast in CHICO as well.
HOWELL commented, "It’s a full overhaul of the station that will create a much stronger relationship with SPOKANE due to the live bodies that will operate the station and be on the streets and doing events. This is what is most important to the success of this station, to be able to give back to the community. I don’t know of another way to do that at a high level without live talent to interact with the listeners and clients of NOW 105.7. It’s an exciting time for this radio station."