WTMJ Extends Deal With Milwaukee Brewers
March 30, 2012 at 3:57 AM (PT)
JOURNAL Talk WTMJ-A/MILWAUKEE and the MILWAUKEE BREWERS have agreed to another extension. BOB WOLFLEY in the MILWAUKEE JOURNAL reports "the COO of the BREWERS, RICK SCHLESINGER, said on THURSDAY there were 'several' other stations that had expressed interest in acquiring BREWERS radio rights, but WTMJ Radio and the team reached agreement before serious discussions with other parties took place.
"We had a little different dynamic," SCHLESINGER told TMJ. "I can't get into too much of the specifics ... We have had a lot of meetings, a lot of dialog (with WTMJ). We had met a couple of times, not necessarily talking about an extension, but talking about the relationship, talking about things we could do to enhance the relationship. From those meetings, it became clear that there was a strong interest on both sides (in the extension). The conversations were, I would say, spirited. We had a lot of thoughts, as they did, about what they wanted to see out of the relationship. It’s not just economics these days. There is a whole range of marketing, branding, programming, production and financial arrangements. From those discussions we found enough common ground that we were able to forge a new extension. It was somewhat of a different environment than the last time."